The Skinny Food Co opts for Jam

Jam[1] has been appointed by healthy food and drink brand, The Skinny Food Co, following a three-way pitch process.

The Manchester agency will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s product range.

Jaime Gee, Managing Director at Jam, said: “Our extensive press office function will support The Skinny Food Co’s overall business objectives of increasing awareness to drive sales, and ensuring that people can enjoy healthy food as it should be – full of flavour! ”

Jam already works with food and drink brands including Life, Fork, Spoon – James Martin’s online home delivery service – as well as HM Pasties, EHL Ingredients and Lancashire Tea.

Wayne Starkey, CEO and founder at The Skinny Food Co, said: “Jam really impressed us with their pitch as they not only understood our key audience and their interests, but also demonstrated creativity in their tactics.”


  1. ^ Jam (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

1 2