The Skinny Food Co opts for Jam

Jam[1] has been appointed by healthy food and drink brand, The Skinny Food Co, following a three-way pitch process.

The Manchester agency will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s product range.

Jaime Gee, Managing Director at Jam, said: “Our extensive press office function will support The Skinny Food Co’s overall business objectives of increasing awareness to drive sales, and ensuring that people can enjoy healthy food as it should be – full of flavour! ”

Jam already works with food and drink brands including Life, Fork, Spoon – James Martin’s online home delivery service – as well as HM Pasties, EHL Ingredients and Lancashire Tea.

Wayne Starkey, CEO and founder at The Skinny Food Co, said: “Jam really impressed us with their pitch as they not only understood our key audience and their interests, but also demonstrated creativity in their tactics.”

References

  1. ^ Jam (www.prolificnorth.co.uk)

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