March data from trend forecasting firm WGSN shows that skinny jeans made up 54% of stores’ new full-price jean assortments, and other jean styles are failing to compete.
In fact, stores are selling under 10% of bootcut and slouchy “boyfriend” styles, according to that report. Flared styles have seen a boost (11%), thanks to a resurgence of 70s-influenced style, and slim fits are at 14%. But even sought-after cropped styles, faring well at 25%, include skinny versions.
On a conference call with analysts last week, Urban Outfitters founder-CEO Richard Hayne put his finger on a problem that is vexing many apparel retailers these days: there’s no real reason for women to fill their closets with new clothes, and jeans are a major part of that.
“The last major fashion shift was 10 years ago when the skinny bottom returned to popularity,” he said. “Since then we’ve had all varieties of skinny…Today, the customer has a closet full of various skinny bottoms and she has many many long tops and sweaters to go over them. Without a fashion need to drive her purchases, the customer can easily defer her apparel spend.”
The situation for retailers, he also said, is a “major fashion shift.”
“I’m not predicting exactly when that change will come, but I’m certain it will,” he said.
WGSN retail analyst Sidney Morgan-Petro told Bloomberg that skinny jeans are here to stay, and that, if anything, retailers face more competition selling them because all have boosted their jeans offerings. According to Bloomberg, Urban Outfitters’ sister brand Free People has tried to move the needle towards other styles like wider legs, but to no avail. Skinny still reigns supreme.
“At the end of the day, the skinny jean is still the top-selling, top-ranking, most stocked style,” said Morgan-Petro. “And it’s probably going to remain that way for some time.”
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.
Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.