Marketing communications agency, Jam has been appointed by healthy food and drink brand, The Skinny Food Co, to sweeten its PR strategy, following a three way pitch process. Jam will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s expansive range of products. The...
READ MORE Jam sweetens client roster with The Skinny Food Co
Jam[1] has been appointed by healthy food and drink brand, The Skinny Food Co, following a three-way pitch process. The Manchester agency will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s product range. Jaime Gee, Managing Director at Jam, said: “Our extensive press...
Chip Wilson, the founder and former CEO of the yoga apparel brand Lululemon, has written a tell-all book about his life and the business he built — and it is one wild read. Little Black Stretchy Pants[1], which comes out on November 27, is being marketed as “the unauthorized story of Lululemon” — fitting given that the famously controversial Wilson...
READ MORE Lululemon’s ex-CEO wrote an “unauthorized” history of the brand. Here’s what we learned.
These $18 pants really are a cut above the rest. Roughly 30,000 pairs of “super skinny” girls jeans sold exclusively at Target are being recalled after some customers complained of being left with cuts after wearing them. The Cat & Jack brand jeans, manufactured by California’s Topson Downs in China, feature gold metal stars on both legs that can break...
READ MORE Girls skinny jeans sold at Target recalled for causing cuts
