Category: Skinnier.org

Shoppers still want skinny jeans, and that’s a problem for retailers

Dive Brief: Apparel retailers selling jeans are eager for a new trend in the space—but, despite fashion gurus who say skinny jeans are out, consumers are hanging on to them, according to Bloomberg News[1]. March data from trend forecasting firm WGSN shows that skinny jeans made up 54% of stores’ new full-price jean assortments, and other jean styles are failing to compete....

READ MORE Shoppers still want skinny jeans, and that’s a problem for retailers

The next big pair of blue jeans? Yoga pants

This month, Levi’s debuted its new line of women’s jeans, backed by its largest-ever marketing campaign targeted to women, “Live in Levi’s.” Starring Grammy award-winning recording artist Alicia Keys, the push is designed to recalibrate the Levi’s brand to suit the realities of changing tastes and multicultural styles. The company undertook a two-year-long safari to cities such as Chicago, Shanghai,...

READ MORE The next big pair of blue jeans? Yoga pants

The skinny on vanity sizing

When J. Crew last month announced[1] it was introducing a new triple-zero size, equivalent to an XXXS, the blogosphere erupted in irritated frustration and condemnation of the supposed routine, and worsening practice, of “vanity sizing.” And that included[2] the apparel retailer’s fans.  Why are J. Crew and other retailers going to these extremes? Is it really about women’s vanity? Vanity...

READ MORE The skinny on vanity sizing

Lululemon’s Too-Thin Yoga Pants Fiasco Could Cost the Company Over $20 Million

This article is from the archive of our partner . Over the weekend overpriced yoga pants peddler Lululemon announced that it wouldn’t be able to sell[1] an entire batch of bottoms, after some manufacturing glitch made them too thin (read: see-through). It’s easy to make light of the situation, especially if you’ve ever seen anyone wearing too-thin yoga pants —...

READ MORE Lululemon’s Too-Thin Yoga Pants Fiasco Could Cost the Company Over $20 Million