Shoppers still want skinny jeans, and that’s a problem for retailers
Dive Brief: Apparel retailers selling jeans are eager for a new trend in the space—but, despite fashion gurus who say skinny jeans are out, consumers are hanging on to them, according to Bloomberg News[1]. March data from trend forecasting firm WGSN shows that skinny jeans made up 54% of stores’ new full-price jean assortments, and other jean styles are failing to compete....
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