Category: Skinnier.org

The Skinny Food Co opts for Jam

Jam[1] has been appointed by healthy food and drink brand, The Skinny Food Co, following a three-way pitch process. The Manchester agency will be responsible for increasing visibility and share of voice in a competitive market place with consumer and trade media coverage of The Skinny Food Co’s product range. Jaime Gee, Managing Director at Jam, said: “Our extensive press...

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Lululemon’s ex-CEO wrote an “unauthorized” history of the brand. Here’s what we learned.

Chip Wilson, the founder and former CEO of the yoga apparel brand Lululemon, has written a tell-all book about his life and the business he built — and it is one wild read. Little Black Stretchy Pants[1], which comes out on November 27, is being marketed as “the unauthorized story of Lululemon” — fitting given that the famously controversial Wilson...

READ MORE Lululemon’s ex-CEO wrote an “unauthorized” history of the brand. Here’s what we learned.